Posts Tagged Guarantees

Article Marketing Plan – Amazingly Easy Steps!



Mark Fleagle asked:

Key Steps To your website traffic future

Article Marketing is a excellent way to get free Search engine traffic. The key is having a solid article marketing plan. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. You must follow through and stick to your guns and make sure you publish the number articles you have set in your plan for each month.

My article marketing plan calls for to write and submit 1 article per week for my fishing site, now some weeks I write more, but never less than 1 per week. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Also article marketing is not a quick hit marketing technique that will get you 1000’s of hits to your website. Your traffic will grow gradually over time. There are no guarantees on how much website traffic you will receive but I can guarantee that the traffic you do receive will be highly targeted and that is best kind of website traffic you can receive. Just for example I have been using my article marketing plan for approximately two years now. My plan has been very successful and I have doubled my sales through my fishing site over this time.

I have identified below some key steps you can use to develop your own marketing plan.

#1. Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2. Create a keyword, keyword phrase list of at least 50 keyword phrases. The more specific you can be with your phrases the more website traffic you will generate to your website. I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length. To be honest with you I have never done very well with single keywords in my articles. It has been my experience that single keywords do not score high for me on the search engines. To develop your keyword phrase list go to Google AdWords and use their free keyword tool. It is an excellent marketing tool. Type in a single keyword that is associated with your “niche” market. AdWords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3. Start writing articles that use some of the keyword phrases from your list . I typically will focus on using three different phrase for each article. As a rule of thumb I try to write articles that concentrate on three keyword phrases. Each new article I write concentrates on 3 new keyword phrases or a variation of existing ones I have used. When you are writing your articles make sure that you do not repeat your keyword phrase but every 100 words. For example, if I were going to write an article that included “crappie fishing” in my first paragraph , then I could not repeat this phrase for 100 words. There are some twists you could use like mixing it up and instead of using “crappie fishing you could use “crappie angling” Its up to you. Just don’t repeat the same phrase in a 100 word count, the search engines penalize you for doing so and your article will not score well. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.

#4. Your next and final step is creating and developing a good article directory list to submit your articles too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. To get a listing of directories just do a search using the key word “article directory” as your search term. You will get a list of thousands of sites. There are two sites you must put on your list right now and they are EzineArticles.com and Searchwarp.com. Now to prioritize these sites for my list, I use a free website ranking tool that works great for this application. Just go to Google and do a search using the keyword phrase “Google website ranking tools” this should bring up a list of sites that offer this tool. Or you can contact me and I send you the link to the tool I use. Concentrate your list on rankings of “6″,”5″,”4″,”3″ . Article directories with these rankings will get you the most website traffic.

Now your ready to start article marketing!

Good Luck In your efforts, Sincerely Mark Fleagle.

Caffeinated Content



Tags: , ,

No Comments

BW7-how-to-use-google-adwords-to-drive-traffic



How to Use Google Adwords to Drive Traffic

Utilizing Google Adwords is one of the vital tools in the internet world if you want to drive traffic to your Webpage. And why do you need to drive traffic to your website? Any website administrator or owner sees the importance of this action since traffic makes any site successful by gaining more profit through advertisement. Still confused? Let us take it one by one. We shall start with a discussion of Google Adwords.

When using the Google search engine there are noticeable listings in the right hand corner of the webpage. All of these listings is identified as Google Adwords. Google presents important texts relative to the ads within the search engine results page. This page is named Sponsored Links. When a searcher keys in a word, the links appear separately thus giving superb exposure of the listed site.

How does it work? Since Google is the most popular and the largest online search engines; it receives approximately 200,000,000 queries everyday. Because of this demand, its web administrators desire to have high ranking on the results of searches it provides. The high ranking can denote a high traffic for a particular website.

The results page of any search engine can really be a great spot for promoters to advertise a service or product using links and ads. Particularly, these are helpful to those ticket items needing maximum exposure for sales. As a result, Google launched Adwords service offering businesses an avenue to advertise their services and products to a targeted audience.

Adwords is a pay per click advertisement which is posted by people who want his or her auctions to be seen by targeted traffic on the site. Through Adwords, the item submitted will be displayed several times but these displays, will only be paid whenever a searcher ticks on the posted ad. Adwords by Google guarantees instant traffic.

How can one use the Google Adwords? An initial step is to acquire an account on Google Adwords Service. Next, you should specify your country and language; this is an important step since your prime motive is to sell. You would not want your product or service be advertised in places where they are not known or they are not being used.

After acquiring an account, you are now ready to make your ad group. This ad group consists of ad designing, keyword selection and determination of the maximum cost you are willing to pay. This also includes bidding for the amount of the ad.

Tag title is the next important thing to consider in Google Adwords. Be sure that your title tag is very captivating since this will be an essential tool in catching the attention of the target audience. As a note, title tags must describe your website accurately and clearly. This must be effective in conveying the message for your audience. Having clear messages can attract qualified leads which can be converted to sales. This can therefore signify the importance of selecting concise keywords.

Keywords must carefully be selected. There are words and phrases that can be adapted to attract more prospects. Using different words, derivatives and misspellings can lead to an increased chance of serving your ad on the website.

After deciding on a title tag for your ad, cost must be considered next to have maximum exposure. For each campaign, it is recommendable to have daily budget that is affordable and suitable. Usually, the charges are agreed upon by the client and a webmaster or administrator. Normally, a pay per day amount is considered; for example, a trading assistant who takes care of the selling of peoples stuff agrees on a $10 a day or $300 for one month listing. Generally, the charge can be as low as a dollar a day. The amount will all depend on the set agreement.

Aside from these steps, there are a few mistakes that are overlooked. These can be considered to be a profitable website. One of the mistakes is bidding on a few wrong keywords, thus missing the right ones. Another mistake is unawareness on the keywords and ads that convert web users to sales and which ones aren’t profitable.

Your site won’t succeed based entirely on its design and content. Although you have a very exceptional services and products to offer, it will all be a waste if you do not have capabilities and skills to advertise. Google Adwords in conclusion is a very excellent tool in gaining your sites success. It will definitely be helpful in letting you have the target traffic you will need to have maximum exposure and eventually the sky rocketing sales you dream of!



Tags: , , , , , , , , , , , , , , , , , , ,

No Comments